Great product, meh impact?

I help founders define their ideal positioning. Then we bring it to life in their homepage messaging & GTM strategy.
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Soon you’ll be able to simply explain what you do and why!

Hi, I’m S-J.

I was a founder for a decade and I’ve taken a company from a two-person startup to an IPO.
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Now I help scaleup founders and CEOs unblock growth. Soon your whole team will once again know how to simply articulate what your business is and why it is valuable; to the right people at the right time.

I'm here to be a trusted strategist and advisor. It's my mission to provide the support I wish I'd had during tough times as we scaled.

MORE ABOUT ME

Complicating is easy.
Simplifying is hard.

Communicating the value of your product in a simple way that engages your prospects and customers is an art not a science.

It’s about connecting the dots across your expanding business then working together to craft your unique story and make it easy to remember.

Step 1

Product Positioning

The start point is clarifying why you're different and better than the alternatives. It's the way we'll rebuild strong foundations.

Step 2

Core Messaging

Then I'll create messaging that demonstrates your value to your ideal customers and bring your brand story to life on your homepage.

Step 3

GTM Strategy

The final step is embedding your new positioning and messaging into your roadmap and sales & marketing funnel.

Happy clients

I love to work with leaders who are committed to making a real impact; those who aren’t just looking to succeed but are committed to transforming their industries and leaving a lasting mark on the world.

I’ve worked with leadership teams funded by Airtree, Alberts Impact Ventures, SEEK and other top VCs.

"S-J nailed in a few days what we'd been trying to get to for 3 years. We're already seeing results in terms of the positioning and messaging resonating with clients, and I know it's going to pay dividends long-term as we embed it in our product and services. S-J was so easy to work with, was very transparent at every step and gained the support and trust across the business through her collaborative and no-fuss way of getting stuff done."

Clinton Milroy, CMO,
Edrolo

"S-J was amazing to work with on our positioning and messaging. She really helped us get clear on how to talk about what we do, and now we’re connecting with our audience in a much more meaningful way. Her insights made a huge difference for us!"

Jodi Geddes, Cofounder
Well™ and Circle In

"S-J is one of the most talented product marketers and committed customer advocates I've ever worked with in my career. Working with S-J is a transformative experience because of her curious nature, energy, intelligence, and ability to bring out the best in people."

Caitlin Iles, MD,
EM Advisory

"S-J is a dream board advisor and trusted business confidant. Her commitment to the product and customers first - always - is something I learn from every day. Her positive attitude and no nonsense approach makes her a delight to work with."

Meggie Palmer, CEO,
PepTalkHer

Let's chat

During a 30 minute call, we’ll discuss your biggest challenges, some approaches you could take and how I might be able to help.

Book a strategy call