Me in 80 seconds:

I’m a founder and CMO with 25 years of experience building meaningful brands. I live by the beach on Australia's Central Coast; with a strong English accent.
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As one of the few female founders in Australia to take a tech company public, I’ve navigated the challenges of launching and scaling a startup firsthand.

Today, as an advisor to tech companies and family offices across New York and Australia, I help purpose-led founders and CEOs refine their positioning strategy, build meaningful customer experiences and innovate to drive growth.

In 2011, I co-founded Tinybeans, the family photo-sharing app that New York Magazine called the “most loving space on the internet”. That still gives me all the feels, knowing we built a company that made millions of families happy.

Tinybeans began as a two-person startup in Sydney. We bootstrapped for nearly three years, wearing every hat; from customer service and sales, to product development and fundraising.

By the time of our IPO in 2017, we’d grown to over 1.5m global users, maintained a 5-star rating in the App Store and moved our HQ to New York. We managed multiple revenue streams as both a B2C and B2B business - all while raising young children and relocating to the other side of the world.

I know how hard it can be for founders and CEOs to step out of the day-to-day hustle to work on strategy.

But I also know how frustrating it can get when your team gets bigger and starts pulling in different directions and your ambitious growth goals feel increasingly elusive.

This is where I can partner with you.

After exiting Tinybeans in 2020, my goal is simple: to be the advisor I wish I’d had as a founder. I’m here to offer an outside perspective that cuts through the noise and helps founders and CEOs unblock growth and execute.

I’ll work with you to create a positioning strategy and action plan that works for your team and aligns with your growth goals.

Together, we’ll pinpoint your unique market position and brand story, craft core messaging for your ideal customers, and work with your entire team to embed those principles across the business.

By articulating your market position and value clearly, you’ll rebuild stronger foundations, eliminate the endless internal debates, align your team, and engage your customers; it’s how you’ll move faster (and grow faster) in the long run.

You'll also be able to easily explain what it is you do to your friends and family!

If you're interested in working together, please message me on LinkedIn, email me at sjkurtini (at) gmail.com or book a strategy call here.